Freckle Marketing

Bright thinking when you need it

The freelancer – more than just your flexible friend

Earlier today I went along to a presentation from John Brazier, MD of PCG. PCG is the professional association that supports the UK’s growing freelancer community and is the driving force behind National Freelancers Day.

Data gathered by PCG suggests that the freelance marketplace in the UK is rapidly evolving; there are now an estimated 1.4 million freelancers contributing £82bn to GDP across all sectors of the economy.

It’s comforting to know that there are so many of us out there, doing our bit but it was also very interesting to hear that the flexibility freelancers offer actually has a tangible value to the UK economy …  £21bn, in fact (source: a 2009 study for PCG by Oxford Economics).

While flexibility may be our greatest asset, it isn’t the only benefit that us freelancers have to offer the market – on the contrary, there’s much more to us than that. Here, are my top takeaways on the advantages of freelancers from PCG’s talk yesterday:

  1. Bright thinking when you need it – freelancers provide businesses with specialist skills at short notice and can hit the ground running.
  2. Reduced risk – businesses aren’t tied into working with a freelancer and you don’t have to pay a freelancer when there is no work to do. There’s also no holiday pay, no sick pay or benefits to worry about.
  3. Results driven attitude – any freelancer is only as good as their last job. This means most freelancers are highly motivated individuals who can be relied upon to get the job done.
  4. Ongoing loyalty – most freelancers’ businesses are based on strong relationships. This often results in the freelancer becoming part of the client’s extended team, creating loyalty on both sides.

Categories: Freelancer

Leave a comment?